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eBay is doubling down on the sneaker category

|   Its recent moves show a new direction to seize the growing sneaker market Growing Market The sneaker and streetwear resale market is worth $2B in North America Growing by 20%+ YoY  with the potential to reach $30 billion globally by end of 2030 Last year alone, eBay’s Canadian sneaker sales grew by 325% In its Q3 2021 earnings, eBay noted its  U.S. sneaker business was healthy Growing at double-digit rates Its buyer spends approximately $2,000 on sneaker It was expanding to other markets, including Germany Brought its authentication program to Germany Recent moves Purchases sneaker authentication  service Sneaker Con this week 1.55 million sneakers have been authenticated Could be a direct competitor in authentication service with Mercari US Invest in  3D image capability  on sneaker listings Leverage the capability of AI & ML Would allow buyers to interact with a 360-degree view of the item Already giving a trial for the item listing Launches ‘ Sle...
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